THE FIRST STEP IN MARKETING A COMPANY IS BRANDING
Branding is how a business makes itself known and differentiates itself. Branding typically includes a phrase, design or idea that makes it easily identifiable.
Establishes your business within an industry:
Your brand identity will help you get established in your industry. Branding differentiates your business from competitors and attracts the customer base you target.
Conveys your purpose to consumers:
Your brand shows the value that your products or services provide for your customers.
Increases business awareness:
Having a strong and recognizable brand attracts new customers. People come to you because of the way your business looks.
Building a loyal customer base:
Brands like NIKE and APPLE have focused on branding to build their customer base. Creating a strong, simple, and recognizable logo brings people in your other branding and quality keeps them with you.